Who are we?

C fore consulting is a premier market research and consulting firm comprising of specialist professionals who are in the business of providing customized, research based marketing information, consultancy performance appraisal, training and counsel.

The distinction of C fore is that we have best talent in different fields and offer  the most cost efficient solutions to a host of  marketing and strategic management needs. Our services are custom made to suit the needs of a organization, resources available and various business environmental factors. These services perfectly complement the organization and assist it to grow, expand and diversify or turnaround.

C fore has state of art in-house data processing and hi end computation facilities, along with sophisticated software tools for statistical analysis.

Besides the corporate office in the national capital, C fore has a nation wide network of professional field staff in major cities of Mumbai, Bangalore, Chennai, Hyderabad, Chandigarh, Kolkota, Kozhikode, Lucknow and Bhubaneswar. Our supervisory staff is located in all state capitals around the country.
 

People behind C fore                                                                                  
 

Premchand Palety, CEO, is an Engineer (Punjab Engineering College, Chandigarh) and an MBA. He has over 15 years experience in carrying opinion surveys, election surveys, consumer research and performance appraisal studies at national level. He is co-author of the book "OUTLOOK guide to best business schools in India" published by Penguin. He is also a columnist for Mint.
 

Ranjan Samanta, has 15 years Work experience in Corporate brand management roles and functionally within market research organisations. Experienced at developing highly profitable knowledge packages of the workings of markets, having worked directly 'hands - on' in 9 countries. He has worked with British American Tobacco, Plc. as Head Market Research and Strategic Insight, IMRB, TNS Mode and ORG - MARG.

S.P. Joshi, An engineer and an MBA from Indian Institute of Management, Ahmedabad, has 23 years work experience at top positions with large Indian (Mahindra & Mahindra Ltd, Bajaj Tempo Ltd, Ramco Industries Ltd, Madras Cements Group) and International companies (Degussa AG of Germany and Bahwan Automotive Center, Muscat). He has rich experience in strategizing for sales & marketing, channel management, product launch, training, management of human resources, corporate planning and strategy formulation.He has successfully strategized launch of many products (now well established in Indian markets) including Tempo Traveler & Trax vehicles, Ramco AC roofing sheets and Ralco tyres.
 

Dr. Vivek Gupta, Dr. Vivek Gupta holds a PhD in Management from Indian Institute of Management Ahmedabad where he was recipient of prestigious Infosys Research Fellowship. He has wide consulting and data-modeling experience in the area of strategic marketing, market research and customer relationship management. He possesses extensive experience in development of marketing effectiveness measurements and enhancing ROIs on marketing investments. Vivek uses a combination of external marketing research data with internal data systems to extract marketing knowledge. His recent assignments include development of marketing effectiveness segmenting profiling telecommunication customers and loyalty program analytics. His client engagements are in industries like automobiles, telecom, hydraulics, advertising and media and consumer goods.

Dheeraj Awasthy, Dheeraj is a Principal Consultant with C fore. He has extensive experience in strategic marketing, consumer behavior and market research. His consulting engagements include discrete choice modeling, conjoint analysis and segmentation problems. His research experience is in areas of consumer behavior whereas he has worked on development of measurement instruments for collecting psychographical constructs. He has also worked on process models of consumer behavior and their estimation using advanced tools like structure equation models. He has also presented papers in leading conference in US and India. Prior to joining DecisionCraft Analytics he worked with ACC and Career Aircon in sales and marketing. Dheeraj Awashty is a PhD from Indian Institute of Management Ahmedabad and MBA (Gold Medal) from Himachal Pradesh University. He also undertakes corporate training assignments in strategic marketing and data modeling.

Dr. Neeru Sharma, Postgraduate in Management form University of Wollongong, Australia and Doctor of Philosophy from  university of  Technology,  Sydney,  in  Econometric  Modeling  and  Customer Satisfaction Surveys.   She has worked as research consultant, Industrial Marketing and Purchasing Group (Head office, Sweden), Australia Division. She has extensive experience in Concept tests, Product tests, Name evaluation, Packaging tests and Communication / Ad tests.
 

Avinash Pandey, a Management graduate, has worked as market research executive with Indian Consumer Research Group, Mudra and other agencies for about three years. He has worked on research projects for many organizations like UNESCO, ICICI Infotech, various government bodies and various NGOs. His interest areas are Consumer Research, Qualitative Research Methods and Demand Forecasting.
 

B. Bhattacharyya, a Management graduate, has 5 years Work experience in Behaviour studies, Usage & Attitude study, Brand image evaluation,  Brand Tracking, Impact study and Corporate brand management roles and functionally within market research organizations.