Market  Research & Consulting

Research to business solutions is more than just facts, figures and pretty charts. It is providing in depth and insight learning about consumer wants, needs and expectations in the perspective of the competitive environment. Only experienced researchers with the passion and dedication to explore, with new interest every time can provide such insights. It's the people who count. Every research organization has computers, plotters, statistical programmes and focus group rooms. But we have more than just that…….

To us in C fore conceptualizing the clients problems and research needs are the most important. No pet methodologies, no fixed theories. There are scientific rules to guide and provide the heuristics but it is always the researchers who produce the useful, clear insights necessary for marketing actions. We have some tools to help us and we use them to sharpen our analysis, they no way replace thinking

C fore distinguishes itself through its ability to conduct research aimed at highly specific groups as well as those, which tend to be difficult to reach… with our aim being to measure and understand their behavior and attitudes.

C fore applies both quantitative and qualitative techniques to its research

We help organisations to:

• Understand better the existing and potential markets
• Introducing new products into markets
• Repositioning existing products
• Positioning of new products 
• Stay in touch with customers.
• Understand what makes people buy product or service.
• Understand what people think and feel about them
• Create a marketing or communications strategy that will enable them to better achieve their goals.
• Make smarter decisions
• Identify opportunities and act on them

C fore also has expertise in following areas:

• Segmenting, Targeting and Positioning (STP) Exercise 
• Customer Satisfaction Studies
• Distribution channel and logistics strategy
• Advertising strategy
• Product launch strategy
• Brand Development
• Behavior studies
• Concept tests
• Product tests
• Name evaluation
• Packaging tests
• Demand estimation study
• Brand Tracking
• Communication / Ad tests
• Impact Study
• Usage & attitude study
• Brand image evaluation
• Mystery Shopping

Opinion Polls

Since its inception in 2001, C fore has conducted over 1000 opinion polls for various publications & TV Channels on a vast range of issues. Reputed News papers & magazines like  Hindustan Times, Mint, The Wall Street Journal, Outlook, Open, Brunch, Indian Express, Financial Express, Hindustan Times, Kannada Prabha, The New Indian Express, Midday, Vijay Times have commissioned and published C fore  surveys. TV Channels like NDTV, CNN – IBN, Star News, Doordarshan, TV9, Suvarna News, E TV, Lok Sabha TV, Asia Net have also telecast C fore polls.

Election Surveys

C fore has been conducting election surveys for past ten years, the findings of which have been published in different magazines, newspapers and telecast by different news channels  .The accuracy rate so far has been about 90 percent. Almost all major political parties have used services of C fore in devising their election strategy and   distribution of tickets.

Some of the election surveys done by C fore  for mass media  (2001-09) :

Pre-Poll survey for Lok Sabha Elections in 2009:

C fore conducted pre-poll survey for Suvarna TV and Asianet for the states of Karnataka and Kerala. The predictions of the survey were 98% accurate.
             

Pre poll and Exit Poll for Karnataka Elections:

The Pre poll and Exit Poll conducted by C fore for Karnataka elections 2008 were bang on target. The results were telecast by Suvarna TV and published by Kannada Prabha & The New Indian Express. 

Pre- Poll survey In Delhi:

C fore evaluated the performance of every MLA of Delhi against different parameters before the assembly elections in 2008. The findings were published in Hindustan Times. The vote share and seats predicted for different parties was very close to the actual result.

Exit poll for Doordarshan:

A exit poll was conducted for the assembly elections in four states namely Punjab, Uttar Pradesh, Uttaranchal & Manipur for Doordashan in year 2002.  The exit poll was the most accurate when compared to similar exercises by other TV Channels.

Rating & Ranking of educational institutions

For past ten years C fore has been conducting nationwide surveys to rank educational institutions for publications like Outlook, Hindustan Times, Mint, Education World, Open and The Wall Street Journal. K-12 Schools, B-schools, Engineering Colleges, Medical colleges, Law Colleges, Media and Mass communication schools,Hotel Management institutes, Fashion technology schools and Health care management institutes throughout India have been rated and ranked by