How can we help you?

During the course of a business, situations arise that require professional outlook and assistance. However, these expertises may not be present within the organization, either because it's not justified by the cost or due to time constraints. Here's when our services come into the picture.

Services offered

C fore offers a wide range of services, which are broadly classified into the following categories:

1. Consultancy

2. Research

3. Rating Studies & Satisfaction Surveys

4. Training and Development

1. Consultancy:

During the course of a business, situations arise that require professional outlook and assistance. However, these expertise may not be present within the organization, either because it's not justified by the cost or due to time constraints. Here's when our services come into the picture.

We offer you the most cost efficient solutions to a host of your marketing and strategic management needs. Our services are custom made to suit the needs of your organization, resources available and various business environmental factors. These services perfectly complement your organization and assist it to grow, expand, and diversify or turnaround.

Planning & strategizing at all levels is important. Strategies and the methods of their implementation are determining factors to the success of any firm.

2. Research:

2.1 Market Research

C fore distinguishes itself through its ability to conduct research aimed at highly specific groups as well as those, which tend to be difficult to reach… with our aim being to measure and understand their behaviour and attitudes.

C fore applies both quantitative and qualitative techniques to its research

We help organisations to:

• Stay in touch with customers.
• Understand what makes people buy product or service.
• Understand what people think and feel about them
• Create a marketing or communications strategy that will enable them to better achieve their goals.
• Make smarter decisions
• Identify opportunities and act on them

2.2 Opinion Research

C fore conducts research to satisfy the needs of Indian public administration bodies and societies at large, as well as various other interested institutions: local government, the press and television industry and advertising agencies. We offer a full range of data collection techniques, including face-to-face and telephone interviews, various focus group discussions, executive and in-depth interviews, mail surveys, etc. The opinion polls conducted by C-fore have appeared in prestigious magazines, television channels and papers like Outlook, Doordarshan, Hindustan Times and Times of India.

2.3 Social and Environmental research

C fore has capabilities in social, health, environmental and developmental research. The exposure to and involvement in planning, implementation and evaluation of various programmes is the key strength of this core group. Thus, we have a right blend of expertise to undertake interdisciplinary studies that can be used for the optimum benefit of stakeholders, especially the community.
 

2.4 Election Surveys

C fore specializes in pre – poll surveys, analyzing voter behavior, developing voter decision making model, tracking election campaign, designing of strategy and election results forecasting.

Some of the projects related to elections taken by C fore :
 

1. Pre–poll survey for assembly elections 2002 in Uttar Pradesh  and Punjab. The findings were published in Outlook. The prediction for congress vote share in Punjab  was on dot .      
2. Exit Poll  conducted for Doordarshan for the assembly elections 2002 in Uttar Pradesh. Punjab , Manipur and Uttranchal. The results were most accurate when compared to similar surveys for these elections.
3. Pre–poll survey for Himachal . The findings of the survey conducted in January of 2003 were published in Hindustan Times. The survey predicted 40 –45 seats for the congress , again on dot.

3. Rating Studies & Satisfaction Surveys:

C fore specializes in performance appraisal of different sectors like education and healthcare. This covers both rating of performance and customers satisfaction as well as, wherever applicable, technical evaluation (internal parameters) of services offered.

C fore does annual ranking of Schools, Business School and Hospitals in India. The findings are published in Outlook, a leading news magazine in India. IndiaBschools.com, a site developed by C fore has online satisfaction survey of students and faculty of Business schools. The satisfaction scores are used in ranking B-schools.

3.1 Customer Satisfaction Studies

With businesses becoming more customer oriented Customer Satisfaction (CS) has become a prime concern.  Customer centric organizations take action on customer feedback on a day to day basis. They see the value of pinpointing the true drivers of loyalty, which requires measuring and understanding the attitudes and perceptions of the customers.

Keeping this in mind C fore with the help of state-of-the-art technology, helps companies stay at the forefront by gathering, analyzing and reporting the key drivers of loyalty in actionable terms that can be deployed throughout an organization. So far we have done several Customer Satisfaction studies in a variety of industries and markets. Besides conducting CS studies, we also make important value additions to the client in the form of analysis and applicability of the findings of the studies.

3.2 Employee Satisfaction

C fore interactive provides a full range of services for conducting employee satisfaction surveys, from helping clients to clarify objectives and information needs, to conducting employee workshops to fully understand the benefits that can be derived from survey results. While our primary focus is on employee opinion surveys, we also conduct other employee-based research such as internal customer satisfaction surveys.

Effective utilisation of human resources, at all levels, no doubt impacts directly on the success of an organisation. Employee satisfaction research is a powerful way to begin to understand and tap this human resource potential.