Methodology

Premchand Palety, Director C fore

WHO DID IT 'N HOW

Research organization C fore conducted the survey to rank top B-schools in India.  

For the purpose of ranking, B-schools were segmented into four broad categories viz Government / public sector funded autonomous institutes, Private, Sectoral and University departments.  The B-Schools that offered one year programme like Indian School of Business (ISB) and Great Lakes in Chennai were not included in the survey.   The survey was open to all B-schools in India at site www.indiabschools.com where a questionnaire designed for the survey could be down loaded.  Invitations were also sent to over 700 B-schools to participate. In all 216 B-schools participated in the survey. The validation exercise was carried by a special team which cross-checked the data by asking for necessary documents like appointment letters, balance sheets, annual report etc. Veracity of information was also checked by ‘mystery shopping’ method.

The objective scores were obtained by evaluating B-schools against the following five broad parameters

1.     Intellectual capital

2.     Placement performance

3.     Infrastructure and facilities

4.                Industry interface.

5.                International Linkages

These were further divided into sub-parameters as shown in the table. The marks were allotted to a B-school against a particular sub parameter by normalizing against the topper for that parameter. E.g if marks for Median salary is 70 and the highest median salary offered at any institute irrespective of the category is 13 lakhs per annum, then  marks allotted to an institute  where median salary offered was Rs 3 lakhs per annum would be  3/13*70 = 16.15. 

The satisfaction survey of recruiters was conducted online at site indiabschools.com. 713 of them participated. The recruiters were asked to rate the graduates of the B-schools they were familiar with against six parameters namely effectiveness in application of knowledge of subject / Skills, analytical skills, communication and presentation skills, creativity, proactive attitude and ability to work in team. A perceptual survey was also conducted among faculty members of different B-schools who were asked to rate the B-schools that they were familiar with on a ten point scale against different parameters like intellectual capital , industry interface , infrastructure and placements. The rating that they gave to their own institute was not considered. In all 532 faculty members participated in the survey.

WEIGHTAGES (%)